Oxford Handbook of Innovation Management

De (autor): Mark Dodgson

Oxford Handbook of Innovation Management

Oxford Handbook of Innovation Management

De (autor): Mark Dodgson

The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly
managed. With contributions from 49 world-leading scholars, the Handbook explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management.

The book addresses the traditional concerns of innovation management-such as managing R&D, intellectual property, and creativity, and the contributions of science and marketing-but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for
environmental sustainability, and its evolving nature and practice in Asia.

Written in an accessible style, and with carefully selected bibliographies and a comprehensive index, the Handbook offers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The Handbook will be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation
outcomes in their organizations.
Citește mai mult

-10%

transport gratuit

PRP: 421.69 Lei

!

Acesta este Prețul Recomandat de Producător. Prețul de vânzare al produsului este afișat mai jos.

379.52Lei

379.52Lei

421.69 Lei

Primești 379 puncte

Important icon msg

Primești puncte de fidelitate după fiecare comandă! 100 puncte de fidelitate reprezintă 1 leu. Folosește-le la viitoarele achiziții!

Livrare in 2-4 saptamani

Descrierea produsului

The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly
managed. With contributions from 49 world-leading scholars, the Handbook explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management.

The book addresses the traditional concerns of innovation management-such as managing R&D, intellectual property, and creativity, and the contributions of science and marketing-but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for
environmental sustainability, and its evolving nature and practice in Asia.

Written in an accessible style, and with carefully selected bibliographies and a comprehensive index, the Handbook offers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The Handbook will be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation
outcomes in their organizations.
Citește mai mult

S-ar putea să-ți placă și

De același autor

Părerea ta e inspirație pentru comunitatea Libris!

Istoricul tău de navigare

Acum se comandă

Noi suntem despre cărți, și la fel este și

Newsletter-ul nostru.

Abonează-te la veștile literare și primești un cupon de -10% pentru viitoarea ta comandă!

*Reducerea aplicată prin cupon nu se cumulează, ci se aplică reducerea cea mai mare.

Ma abonez image one
Ma abonez image one
Accessibility Logo

Salut! Te pot ajuta?

X