Having trained in art, photography, and industrial, interior and automotive design, Lance Cole switched to writing (as the 1983 Sir William Lyons Scholar) and has subsequently spent over thirty years writing about design, cars, and aircraft for many transport publications. He has also worked as a news and geo-political reporter worldwide for major newspapers, including The Daily Telegraph, The Independent and The South China Morning Post, and has also run PR for some famous names and academic bodies. After a period in broadcast media, his passion remains art and design and studying Bugatti. A Bugatti Trust member and Bugatti Owners Club member, with a total of over 20 published books. His interests include gliding, horse riding, painting, photography and travelling in Africa and the Australian Outback.