When it was first published in 2009, Scrum Product Ownership was the first book to address the Product Owner role in detail. It was a breakthrough guide in how to drive high quality and customer value while maintaining a singular focus on agile delivery principles. Fast forward to 2019, ten years later, and much has changed.Scrum has been in use for over 20 years, but the role of Product Owner is still a challenge. For example: scaling Scrum, inspiring innovative solutions, delivering and measuring value, providing team leadership, being a part of organizational transformation, and simple survival are all still in play. In other words, the role is still just plain HARD. The Third Edition of Scrum Product Ownership has been written to help with today's challenges. It has more practical advice, real-world tactics, and stories. It provides a framework of ideas to help today's Product Owners and their teams to better "Deliver the Goods." However, it remains true to its heritage of guiding you towards becoming a GREAT Product Owner.