John Haime is a former tournament professional golfer who left his life as a professional athlete to first produce workplace learning programs and eventually blend his areas of experience and knowledge into an innovative system of performance coaching. He has helped some of the world's top performers in sports, business, and entertainment build mental and emotional muscle so they can maximize their abilities, creating a winning formula of sport psychology, emotional intelligence, performance psychology, neuroscience, and executive coaching. His company, New Edge Performance, has generated breakthrough results for clients in major professional sports leagues, including the NFL, NHL, NBA, and MLS, and Haime has counseled athletes in a variety of other sports--golf, tennis, and equestrian. For the past seven years, he has worked with dozens of equestrian clients, from young hunter riders and adult beginners to the world's top show jumping, dressage, and eventing athletes. He has coached Nations Cup winners, Grand Prix winners, and national champions, and has worked individuals competing at top events like the Winter Equestrian Festival (WEF) in Florida, the American Gold Cup in New York, and the Badminton Horse Trials in England. Haime is the author of You Are a Contender! Build Emotional Muscle to Perform Better and Achieve More ... in Business, Sports and Life and is based in Canada (johnhaime.com).