Women are having children later in life, out of choice and also aided by improved reproductive technologies. Women are also more educated than at any other time in history, with the last generation seeing women's professional careers not as unusual, but as the norm for university educated women. This generation of tertiary educated mothers has grown up with a clear articulation of feminism, although shifts in the intra-household gendered division of labour have been more limited than hoped for. These mothers represent a generational shift in modern times and constitute a significant new demographic that cannot be ignored. For high achieving university educated women with vocational positions of authority and respect, the emotional and psychological shift entailed in dealing with the myriad demands of a child and often mundane aspects of motherhood can be overwhelming. These women are used to managing complex and highly technical issues in the workplace, yet none of these skills prepare them for motherhood which requires patience, a need to let go of control, and for some a staggering conflict of personal identities and roles.