From the telegram to Instagram, western culture has undergone drastic changes in the way individuals communicate with one another. Steven Kuhn details how these changes have progressed and the consequences these innovations have had on our culture. Hugh Heffner and Gianni Versace have proven themselves to be influential titans in utilising mass media. They have changed the western concept of femininity by building on the print media created by Hollywood and moulding the 'super model'. Heffner would go on to pioneer reality television in a way which continues to influence twenty-first-century programming and vanity-driven social media platforms. Long after Hollywood in the 1920s and the rise of the internet from the cold war, social media was born, exacerbating the culture of sexualisation and dominance competition which had always existed offline. From Piczo to Tik Tok, Steven Kuhn shows where our electronic culture is heading in the future.