Benedict Macdonald is a conservation writer, field director in wildlife television, and a keen naturalist; passionate about restoring Britain's wildlife, pelicans included, in his lifetime. During his extensive global travel experience, Benedict has found inspiring examples of why desecrating our country's ecosystems is both entirely avoidable and against the national interest. This book is his attempt to ensure that this generation, for the first time in thousands of years, leaves Britain's wildlife better off, not worse, than the generation before - for wildlife and people alike. Benedict is a long-time writer for Birdwatching magazine, as well as a contributor to the RSPB Nature's Home and BBC Wildlife. He has been fortunate to work on TV series for the BBC and Netflix - most notably the grasslands and jungles programmes of Sir David Attenborough's conservation series Our Planet: broadcast worldwide on Netflix in April 2019.