#1 New Release in Office Management and Business Operations Research

Adapting to change is part of life. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder.

First, understand how the brain works. Because we really don't know how the brain works, we and our employees don't know what makes us more receptive to change. Employees can't tell their managers what they need to "get on the train", and managers don't know either.

How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Actionable behavioral economics for successful change management. What Your Employees Need and Can't Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.

Inside find:

• An introduction to how the brain really works when faced with change
• Insights into key biases and concepts the subconscious brain uses to make decisions
• "Apply it" sections with tips on how to start using what you have learned--immediately

If you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer's What Your Employees Need and Can't Tell You.