A lifetime of activist experience informs this playbook for building and conducting nonviolent direct action campaigns Beginning as a trainer in the civil rights movement of the 1960s, George Lakey has been on the front lines of social change for decades. Now, in this timely and down-to-earth guide, he passes the torch to a new generation of activists hitting the streets. He looks to successful campaigns across the world to help us see what has worked and what hasn't: from choosing the right target, to designing a creative campaign; from avoiding burnout within your group, to building a movement of movements to achieve real progressive victories. Drawing on the experiences of a diverse set of ambitious change-makers, How We Win shows us the way to justice, peace, and a sustainable economy. This is what democracy looks like.