Longshot: How Political Nobodies Took Andrew Yang National--And the New Playbook That Let Us Build a Movement
Longshot: How Political Nobodies Took Andrew Yang National--And the New Playbook That Let Us Build a Movement
Zach Graumann is an entrepreneur, political operative, marketing expert and a former Wall Street Executive. Most recently, he was the Campaign Manager for Andrew Yang's 2020 presidential campaign, leading the campaign from being called longer than long shot according to the New York Times in February 2018, to a top-five contender nationwide who "hacked the primary" (Business Insider) in less than a year. Through innovative marketing strategies that the political world had never seen before--including appearances on podcasts like the Joe Rogan Experience and The Breakfast Club, the creation of the Yang Gang volunteer base, and identity branding through MATH hats and merchandise--Zach helped Andrew develop over 3 million combined social media followers, build a 200-person staff, and become one of the most exciting stories in the 2020 race. Raising nearly $40 million dollars in an average of $35 increments, Andrew's nationwide support propelled him to seven Democratic primary debates, outlasting six senators, four governors, three members of congress, two mayors and one secretary. According to CNN, their campaign didn't just make history... [it] unquestionably put a sizable dent in the future as well. Zach is also the cofounder and chairman at SuitUp, an education non-profit organization that brings companies into the classroom to increase career awareness and marketable skills for low-income students. The organization has hosted hundreds of events nationwide with companies including Goldman Sachs, Conde Nast, NBCUniversal, and LinkedIn, impacting more than 10,000 students across the country. Prior to entering politics, Zach was the Head of Client Philanthropy Solutions at UBS Wealth Management Americas, giving advice to ultra-high net worth individuals and families across the globe for the #1 ranked Global Bank for Philanthropy (Euromoney, 2014-16). Zach and his work have been featured in The New York Times, Business Insider, The Washington Post, Rolling Stone, POLITICO, CNN, The Daily Beast, and The Late Show with Stephen Colbert.
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Zach Graumann is an entrepreneur, political operative, marketing expert and a former Wall Street Executive. Most recently, he was the Campaign Manager for Andrew Yang's 2020 presidential campaign, leading the campaign from being called longer than long shot according to the New York Times in February 2018, to a top-five contender nationwide who "hacked the primary" (Business Insider) in less than a year. Through innovative marketing strategies that the political world had never seen before--including appearances on podcasts like the Joe Rogan Experience and The Breakfast Club, the creation of the Yang Gang volunteer base, and identity branding through MATH hats and merchandise--Zach helped Andrew develop over 3 million combined social media followers, build a 200-person staff, and become one of the most exciting stories in the 2020 race. Raising nearly $40 million dollars in an average of $35 increments, Andrew's nationwide support propelled him to seven Democratic primary debates, outlasting six senators, four governors, three members of congress, two mayors and one secretary. According to CNN, their campaign didn't just make history... [it] unquestionably put a sizable dent in the future as well. Zach is also the cofounder and chairman at SuitUp, an education non-profit organization that brings companies into the classroom to increase career awareness and marketable skills for low-income students. The organization has hosted hundreds of events nationwide with companies including Goldman Sachs, Conde Nast, NBCUniversal, and LinkedIn, impacting more than 10,000 students across the country. Prior to entering politics, Zach was the Head of Client Philanthropy Solutions at UBS Wealth Management Americas, giving advice to ultra-high net worth individuals and families across the globe for the #1 ranked Global Bank for Philanthropy (Euromoney, 2014-16). Zach and his work have been featured in The New York Times, Business Insider, The Washington Post, Rolling Stone, POLITICO, CNN, The Daily Beast, and The Late Show with Stephen Colbert.
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