TEDx speaker Aubrey Bergauer--"the Steve Jobs of classical music"--reveals how torun a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.

This foolproof guide shows arts organizations how to reach new levels ofengagement--while always putting the art first.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't.

Running your arts organization like a business is your path forward to:

• Grow audiences and keep them coming back again
• Make our organizations more inclusive
• Get younger attendees in the seats and on the donor rolls
• Generate millions more dollars in revenue
• Continue to create the art we love--without the stress of figuring out how to afford it

The for-profit world knows how to achieve success across customer engagement, the user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run it Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the art and its patrons.