Now in paperback, this book offers a fascinating behind-the-scenes history of the creation of the original Rocky and Bullwinkle series, covering Jay Ward's battles with network censors, the impact of the show on 1960s culture (and counterculture), and much more. 40 photos throughout.

The Rocky and Bullwinkle Show featured some of the wittiest, most inspired, and relentlessly hilarious animation ever created. The legendary Jay Ward and Bill Scott produced the gleeful wonder and cumulative joy that transcended the crude drawings and occasionally muddy sound. Jay Ward was the magnificent visionary, the outrageous showman, while Bill Scott was the genial, brilliant head writer, coproducer, and all-purpose creative whirlwind. With exclusive interviews, original scripts, artwork, story notes, letters and memos, Keith Scott has written the definitive history of Jay Ward Productions.

The Moose That Roared tells the story of a rare and magical relationship between two artists wildly, exuberantly ahead of their time, and a fascinating account of the struggle to bring their vision of bad puns and talking animals to unforgettable life.