Sidney Keys III is a rising teen entrepreneur. At the young age of 10, he decided to take his love for reading to the next level and create Books N Bros, a book club to empower boys while advocating for African American literacy. Keys offers kids a place to be mentored by their "Big Bros" and connect over a shared love for reading and the "Cool Bros Read" mantra. He has made appearances on Cartoon Network, Good Morning America, Today with Hoda and Jenna, CNN, MARVEL Hero Project on Disney+, and in Oprah's O magazine and the Huffington Post. His mission is to advocate for African American literacy and to combat the stereotype that boys don't read as much as girls. Keys lives in Atlanta, GA.