From a world-renowned expert on the impact of our digitized, commercialized culture on kids, a "stunning examination of how marketing, technology, and consumer capitalism impact the well-being of children" (Publishers Weekly, starred review)

"Engrossing and insightful . . . rich with details that paint a full portrait of contemprorary child-coporate relations." --Zephyr Teachout, The New York Times Book Review

Even before COVID-19, digital technologies had become deeply embedded in children's lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive world of the "kid-tech" industry.

In the "must read" (Library Journal, starred review) Who's Raising the Kids?, Susan Linn--one of the world's leading experts on the impact of Big Tech and big business on children--weaves an "eye-opening and disturbing exploration of how marketing tech to children is creating a passive, dysfunctional generation" (Kirkus Reviews, starred review). From birth, kids have become lucrative fodder for tech, media, and toy companies, from producers of exploitative games and social media platforms to "educational" technology and branded school curricula of dubious efficacy.

Written with humor and compassion, Who's Raising the Kids? is a unique and highly readable social critique and guide to protecting kids from exploitation by the tech, toy, and entertainment industries. Two hopeful chapters--"Resistance Parenting" and "Making a Difference for Everybody's Kids"--chart a path to allowing kids to be the children they need to be.