Sports Sponsorship: Principles and Practices
Sports Sponsorship: Principles and Practices
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
PRP: 247.69 Lei
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222.92Lei
222.92Lei
247.69 LeiPrimesti 222 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.
Detaliile produsului
