This book targets the product design student, the design professor, the design practitioner, and others interested in Industrial Design (Product Design). This book's objective is to offer a guide or roadmap for industrial designers to research, identify, conceive, design, and develop new product concepts efficiently and objectively. In addition, it is intended to be a complimentary reference book, encapsulating the "Science" that deals with the systematic study of the "initial stages" of product design.

It provides a wide range of design tools to validate the embryonic stages of new product design development. It includes product design research, ideation, conceptualization, visualization, concept prototyping, and concept design communication. In addition, we strive to present a sequential thought process of the product design activities, inferences, guidelines, methods, approaches, and classifications. This book contains:

- 3 Design Templates

- 7 Historic timelines

- 50 + Schemas

- 100 + Drawings and Illustrations

It also sows the seeds for better appreciation and integration of cultural diversity in industrial design. Equally, it offers an abbreviated series of steps and approaches to design thinking and new product development, from problem-identification to concept design, development, and communication. It looks at the product design's disciplinary and interdisciplinary aspects.