Atchison, Lee: - Lee Atchison is the Senior Director, Cloud Architecture at New Relic. For the last seven years he has helped design and build a solid service-based product architecture that scaled from startup to high traffic public enterprise. Lee has 32 years of industry experience including seven years as a Senior Manager at Amazon.com. At Amazon, he led the creation of the company's first software download store, created AWS Elastic Beanstalk, and managed the migration of Amazon's retail platform to a new service-based architecture. Lee has consulted with leading organizations on how to modernize their application architectures and transform their organizations at scale; including optimize for cloud platforms, utilize service based architectures, implement DevOps practices, and design for high availability. This experience lead him to write his book "Architecting for Scale", published in 2016 by O'Reilly Media. Lee is an industry expert and is widely quoted in publications such as Diginomica, IT Brief, Programmable Web, CIO Review, and DZone. He has been a featured speaker at events across the globe from London to Sydney, Tokyo to Paris, and all over North America.