Hoffman, Brian Hart: - Brian Hart Hoffman, president and chief creative officer of Hoffman Media, oversees the editorial planning and brand direction for all publications and books. Brian has been the driving force behind the launch of The Cottage Journal, Bake from Scratch, Southern Cast Iron, and Southern Home magazines. He is the editor of all volumes of Bake from Scratch: Artisan Recipes for the Home Baker as well as The Bread Collection, The Pie and Tart Collection, The Coupe: Celebrating Craft Cocktails and Vintage Collections. He lives in Birmingham, Alabama.