Bloomstein, Margot: - Margot Bloomstein is one of the leading voices in the content strategy industry. She's the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than twenty years, Bloomstein has led workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help their clients clarify their communication goals. Bloomstein shaped the communication of corporate social responsibility at Timberland, crisis response at Harvard University, and cultural tourism in the state of Nevada. Her clients also include the American Montessori Society, Fidelity, Lovehoney, Scholastic, Sallie Mae, Pitney Bowes, and the Rhode Island School of Design. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot Bloomstein keynoted World Interaction Design Day, Content Strategy Forum Frankfurt, and OmnichannelX. She advises Women Talk Design, a platform for speakers in design, and teaches in the graduate program at FH Joanneum University in Graz, Austria. She brings her trademark blend of insight and encouragement to guest lecture in business, design, and humanities programs, sparking students to embrace a more thoughtful vision of their role in the broader industry. www.appropriateinc.com