This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative

• products;
• technologies;
• services;
• business models;
• marketing ideas;
• processes;
• spaces; and
• solutions for diverse business, social, and everyday challenges.

It includes easily applicable design thinking techniques, such as

• HMW questions,
• personas,
• mind mapping,
• empathy mapping,
• affinity diagram,
• value-proposition canvas,
• storyboard,
• cause-and-effect diagram,
• brainstorming,
• brain dumps,
• reverse brainstorming,
• benchmarking,
• journey map, and
• prototyping.

A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including

• project managers and IT specialists,
• innovation teams,
• marketing professionals and brand managers,
• product managers,
• designers,
• consultants,
• strategic planning experts,
• C-level executives, and architects.

The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as

• creativity,
• thinking out of the box,
• empathy,
• visual thinking,
• observation,
• asking the right questions, and
• pattern recognition.

It also describes how to apply design thinking and lean and agile methodologies together.