Lieto, Chris: - I competed professionally as a top World Ranked Athlete from 2002-2014 managing, securing sponsorships, branding myself, and winning titles. Life was not just about being the best athlete in the world but running my career as an athlete and as a business. I secured and managed all my sponsorship relationships and developed a partnership with them beyond just an athlete wearing a logo. I worked with companies in developing new innovated products, marketing strategies, expo engagement, brand building, and athlete engagement across their athlete roster. I was doing all that as part of my job as being the best athlete I could be winning multiple Ironman and Half Ironman Titles, multiple National Championships victories, and runner up in two Ironman World Championship events. Since I stopped racing in 2014 I spent the next couple years putting my focus full time into a charity I started and volunteering my time there. Because of my success, experience, relationships, credibility, and the way I managed my own career I know I will be a great asset to you maximizing your potential in the triathlon and endurance sports world. As you will see in my experience, I set goals and achieve what I put in front of myself. I thrive in this environment due to my history, respect, rapport, and network I have built here. Success does not just come from putting in the physical hard work, its about having a team around you that can help guide you in each area and the overlooked and under utilized mental aspect to seeing your success before you even enter the game.