Advertising Management in a Digital Environment: Text and Cases
Advertising Management in a Digital Environment: Text and Cases
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
PRP: 650.91 Lei
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585.82Lei
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Descrierea produsului
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.
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