The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile!
The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile!
Bob Dawson is the founder of The Business Group, Inc., an incentive marketing consulting firm. With over twenty years experience in the incentive industry, Bob is a recognized expert in the field of Return on Investment for incentive/motivation programs. Bob is actively involved in the ongoing research for the incentive/motivation industry, serving as a member of the Board of Trustees for The Incentive Research Foundation and as Chairman of the Research Committee for The IRF.
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Bob Dawson is the founder of The Business Group, Inc., an incentive marketing consulting firm. With over twenty years experience in the incentive industry, Bob is a recognized expert in the field of Return on Investment for incentive/motivation programs. Bob is actively involved in the ongoing research for the incentive/motivation industry, serving as a member of the Board of Trustees for The Incentive Research Foundation and as Chairman of the Research Committee for The IRF.
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