Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

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Editie: Paperback

Nr. pagini: 256

Cod: BRT9781538152294

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Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

De (autor): Derek Moscato

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

De (autor): Derek Moscato

Descrierea produsului

S-ar putea sa-ti placa si

Crystallizing Public Opinion: Complete and Original Edition - Edward Bernays

Crystallizing Public Opinion - Edward L. Bernays

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e - Peter M. Smudde

Perfect Pitch: The Art of Selling Ideas and Winning New Business - Jon Steel

Beautiful PR: Finding Your Brand's Heartbeat for Authenticity in Communication - Sophie Attwood

Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise - E. Bruce Harrison

Reputation Analytics: Public Opinion for Companies - Daniel Diermeier

The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview - Brad Phillips

Soft Selling in a Hard World: Plain Talk on the Art of Persuasion - Jerry Vass

An Overview of The Public Relations Function, Second Edition - Shannon A. Bowen

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Molly Mcpherson

Public Relations and Communications: From Theory to Practice - Aoife O'donnell

100 Millionen Dollar Angebote: Wie man so gute Angebote macht, dass sich die Leute dumm fühlen, wenn sie Nein sagen - Alex Hormozi

Social Media Theory and Communications Practice - Whitney Lehmann

Public Speaking: Speak Like a Pro - How to Destroy Social Anxiety, Develop Self-Confidence, Improve Your Persuasion Skills, and Become - James W. Williams

Find Your Red Thread: Make Your Big Ideas Irresistible - Tamsen Webster

Planning and Managing Public Relations Campaigns: A Strategic Approach - Anne Gregory

Working with Influence: Nine Principles of Persuasion to Accelerate Your Career - Amanda Nimon-peters

De acelasi autor

Dirt Persuasion: Civic Environmental Populism and the Heartland's Pipeline Fight - Derek Moscato

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