Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

De (autor): Katarzyna Sanak-kosmowska

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

De (autor): Katarzyna Sanak-kosmowska

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

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Editie: Paperback

Nr. pagini: 178

Cod: BRT9780367651459

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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

De (autor): Katarzyna Sanak-kosmowska

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

De (autor): Katarzyna Sanak-kosmowska

Descrierea produsului

S-ar putea sa-ti placa si

Marketing Analytics Practitioner's Guide, the - Volume 3: Digital Marketing - Ashok Charan

InstaBrain: The New Rules for Marketing to Generation Z - Sarah Weise

Social Media Marketing for Your Business, Second Edition - Carol L. Morgan

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us - Joe Federer

Marketing: Theory, Evidence, Practice - Byron Sharp

Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand - Linda Coles

No B.S. Guide to Direct Response Social Media Marketing - Dan S. Kennedy

Nation of Rebels: Why Counterculture Became Consumer Culture - Joseph Heath

Myths of Social Media: Dispel the Misconceptions and Master Social Media - Michelle Carvill

Webs of Influence

Principles of Marketing for a Digital Age - Tracy L. Tuten

The Digital Marketing Landscape: Creating a Synergistic Consumer Experience - Jessica Rogers

Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Bui - Gavin Turner

Social Media Marketing All-In-One for Dummies - Michelle Krasniak

Consumer Behaviour and Analytics - Andrew Smith

Hack The Buyer Brain - Kenda Macdonald

Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits - Rachel Lawes

Social Media Campaigns: Strategies for Public Relations and Marketing - Carolyn Mae Kim

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