The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
PRP: 118.97 Lei
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107.07Lei
107.07Lei
118.97 LeiPrimești 107 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Detaliile produsului
