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Principles of Marketing for a Digital Age

De (autor): Tracy L. Tuten

review Goodreads
Principles of Marketing for a Digital Age - Tracy L. Tuten

Principles of Marketing for a Digital Age

De (autor): Tracy L. Tuten

review Goodreads

Winner of the TAA 2021 Most Promising New Textbook Award!

Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
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Winner of the TAA 2021 Most Promising New Textbook Award!

Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
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