You've tried reading books and articles but they don't help. Why? Because the books are by business school professors and other pretenders who have never done any innovation. They don't know the real barriers that you and I face every day. That's why innovation success rate has not improved in the last 40 years. I set out to write about the real problems and how they can be addressed. I took notes for years and then started writing, after a gentle nudge from my wife. As I started to write down my experiences and views, I went looking to see if there was any hard evidence to support them. I was shocked by what I found. It turns out that the answers are already out there with hard data to support them. Here's a hint about what you will learn. Hear why the tools you use now are your enemy Learn how your company kills innovation from within See why the best ideas come from outside your organization Discover proven methods for cheaper and ultra effective innovation What's it Worth? How much is mediocrity costing you and your company? Innovation success is incredibly low. It takes 3000 raw ideas to produce just one profitable new product launch. Normally companies have a very low success rate and waste fortunes on fruitless R&D efforts. That's the Innovation Abyss(TM) in action. What if there was a better way? It turns out that you can halve your R&D spending and still get more profitable products launched! Praise for Innovation Abyss "This book is an essential reference for anyone interested in how Innovation really happens. It explains the balanced role of free- and out-of-the-box thinkers, creative mavericks and visionary leaders who lead their people instead of managing them. You will find loads of great examples, thought provoking ideas and the book is full of helpful insights." Rob Kirschbaum CEO, SakuragiConsult & former VP Innovation at DSM "Dr. DeArmitt has written an engaging, thoughtful, and provocative book about innovation. He has drawn on his extensive personal experience at companies both large and small, recent research, and many other innovators' experiences. The result is a framework of how companies actually operate in practice today, how that often hampers instead of helps innovation, and a set of suggestions and practical recommendations useable by individuals up to company directors." Micah Yairi, Co-Founder and CTO, Tactus Technology