Bruce Vojak Ph.D. is Managing Director and Founder of Breakthrough Innovation Advisors, LLC. and co-author of Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms (Stanford University Press, 2012). Formerly Director of Advanced Technology at Motorola and Associate Dean and Adjunct Professor in the Grainger College of Engineering at the University of Illinois at UrbanaChampaign, he currently serves on the boards of Midtronics, Inc., JVA Partners, and Micron Industries Corporation. Walter B. Herbst Ph.D., FNAI (Fellow National Academy of Inventors) is a partner and co-founder of Herbst Produkt, a firm with, among other accolades, fourteen Edison Awards in the last ten years. He is also a Distinguished Clinical Professor Emeritus at the Segal Design Institute at Northwestern University and the founder of their Master of Product Design and Development Management Program.