The Inscrutable Shopper: Consumer Resistance in Retail
The Inscrutable Shopper: Consumer Resistance in Retail
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
PRP: 136.34 Lei
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122.71Lei
122.71Lei
136.34 LeiPrimești 122 puncte
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Descrierea produsului
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
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