The Power of Experiments: Decision Making in a Data-Driven World

Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at Harvard Business School. He is the author of The Power of Noticing and the coauthor of Blind Spots, Negotiation Genius, and other books.

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Editie: Paperback

Nr. pagini: 232

Cod: BRT9780262542272

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The Power of Experiments: Decision Making in a Data-Driven World

De (autor): Michael Luca

The Power of Experiments: Decision Making in a Data-Driven World

De (autor): Michael Luca

Descrierea produsului

S-ar putea sa-ti placa si

Like: The Button That Changed the World - Martin Reeves

The Digital Experience Company: Winning in the Digital Economy with Experience Insights - Alfonso De La Nuez

The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company - Wayne Mcculloch

Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal - Diana Kander

New Money: How Payment Became Social Media - Lana Swartz

Next Generation Customer Experience: How Companies Like ServiceNow, Netflix and Intuit are Creating Next-Generation CX Now - Jeofrey Bean

Fit for Purpose 5th Anniversary Edition: Synthesizing Customer Experience with Strategy for Accelerated Business Results - David J. Anderson

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences - Eric Berridge

Statistical Methods in Online A/B Testing: Statistics for data-driven business decisions and risk management in e-commerce - Georgi Zdravkov Georgiev

Behavioral Science in the Wild - Nina Mazar

Design for Impact: Your Guide to Designing Effective Product Experiments - Erin Weigel

The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction - Leigh Caldwell

Platform Revolution

Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers - Rebecca Brooks

Be Data Driven: How Organizations Can Harness the Power of Data - Jordan Morrow

The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences - Alexander Chernev

A Human's Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control - Kartik Hosanagar

Contagious: Why Things Catch on - Jonah Berger

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