The Start-Up Puzzle: The Definitive Guide to Increasing Your Start-Up Success Turn Your Business Idea into a Thriving Enterprise "If you're serious about turning your business idea into a thriving enterprise, grab your copy of The Start-Up Puzzle. Trust me, this is the guide that will help you put all the right pieces together for success." - Kevin Harrington, original Shark on ABC's hit TV show, Shark Tank Why Do 90% of Start-Ups Fail? Because most entrepreneurs don't lack great ideas-they lack a clear & actionable roadmap. The Start-Up Puzzle changes that. This book doesn't make empty promises. It doesn't claim to make you an overnight millionaire. But it does offer you practical, actionable insights to turn your idea into a successful start-up, which could be worth millions! Written by seasoned business executive & entrepreneur Robert van Pappelendam (RvP) and academic expert Joris Meijaard, this guide simplifies the start-up process, curating essential knowledge into an easy-to-digest framework. It delivers practical tips, real-world examples, and the latest academic research to help you avoid the pitfalls that derail most entrepreneurs. What You'll Learn This book equips you with the tools to: 1. Discover Your Opportunity: Build deep consumer understanding and identify unmet needs. 2. Define Your Mission: Align your vision with your business opportunity. 3. Develop a Winning Product: Create a unique product and brand with a clear value proposition. 4. Build a Scalable Business Model: Craft a robust strategy, secure funding, and attract the right talent. 5. Navigate the Start-Up Journey: Gain insights into processes, skills, and common pitfalls shared by successful start-ups. The Start-Up Puzzle is a comprehensive roadmap to turning your ideas into reality-merging practical advice with research-backed strategies. What Sets This Guide Apart? 1. Practical & Implementable Insights: Designed for action, not theory. 2. Real-Life Examples & Expert Interviews: Learn from the journeys of entrepreneurs and investors. 3. Concise & Digestible: Avoid information overload with clear, "snackable" guidance. 4. Blend of Theory & Practice: Merges the rigor of academic research with actionable business tips. Who Is This Book For? - Aspiring entrepreneurs looking to kickstart their journey. - Early-stage founders seeking a roadmap for success. - Entrepreneurial students of all ages. - Leaders and managers in medium to large companies looking to understand start-up dynami