Developing New Products and Services: Learning, Differentiation, and Innovation
Developing New Products and Services: Learning, Differentiation, and Innovation
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
PRP: 224.67 Lei
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179.74Lei
179.74Lei
224.67 LeiPrimești 179 puncte
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Descrierea produsului
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
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