Brand Psychology: The Art and Science of Building Strong Brands
Brand Psychology: The Art and Science of Building Strong Brands
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
PRP: 335.38 Lei
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301.84Lei
335.38 LeiPrimesti 301 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
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