The PR Masterclass - How to Develop a PublicRelations Strategy That Works

Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.

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Editie: Hardcover

Nr. pagini: 208

Cod: BRT9781118756232

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The PR Masterclass - How to Develop a PublicRelations Strategy That Works

De (autor): Alex Singleton

The PR Masterclass - How to Develop a PublicRelations Strategy That Works

De (autor): Alex Singleton

Descrierea produsului

S-ar putea sa-ti placa si

Planning and Managing Public Relations Campaigns: A Strategic Approach - Anne Gregory

Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Molly Mcpherson

Strategic Reputation Management: Identify Strengths, Manage Performance and Protect Your Brand - Amanda Coleman

Advertising and Promotion - Chris Hackley

Smart Talk: Public Relations Essentials All Pros Should Know - Melissa Vela-williamson Apr Cdp

Reputation Analytics: Public Opinion for Companies - Daniel Diermeier

Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e - Peter M. Smudde

Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous - Ed Zitron

Reputation Capital: How to Navigate Crises and Protect Your Greatest Asset - T. J. Winick

When the Headline Is You - Jeff Ansell

Feeding the Media Beast: An Easy Recipe for Great Publicity - Mark Mathis

Social Media Campaigns: Strategies for Public Relations and Marketing - Carolyn Mae Kim

An Overview of The Public Relations Function, Second Edition - Shannon A. Bowen

Crisis Management in the Age of Social Media - Louis Capozzi

Scientific Advertising - Claude C. Hopkins

Beloved and Dominant Brands: The Brand Ecosystem that Drives Better-for-you Brands from One of Many to Category Prominence - Bryn Mooth

Reputation Matrix: Five Strategies To Increase your Visibility, Credibility, and Positive Word of Mouth in the Community and Online - Marjorie Young

Social Media and Crisis Communication - Yan Jin

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Urban Analytics

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