Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi
Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
PRP: 632.31 Lei
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632.31 LeiPrimești 569 puncte
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Descrierea produsului
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
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