Samuel Fromartz is a food, environment, and business journalist and the author of Organic, Inc.: Natural Foods and How They Grew. Co-Founder and Editor-in-Chief of the Food & Environment Reporting Network, his work has appeared in The New York Times, The Washington Post, The Atlantic, Salon, Inc., Fortune, Business Week, the Nation and more, and has been selected for The Best Business Stories of the Year. A native of Brooklyn, he lives in Washington, D.C. with his wife and daughter, where he bakes all his family's bread.