Pells, Rachael: - WIRED is the world's most authoritative and respected publication reporting on the emerging trends, ideas and technologies shaping our world. Our mission is to tell the stories of the people who are driving this change and to understand its impact on business, society and individuals. WIRED has become synonymous with informed and intelligent analysis of these transformational forces and the significance of them for industries and individuals and is a consistently reliable predictor of change.