Professor Chris Brady is the author of numerous books and articles including the best-selling 90 Minute Manager and AI for Sports. The Financial Times named him as "One of the most well-known and innovative business school professors in the UK". He is currently the Chief Intelligence Officer of Sportsology Group. Previously he was the Dean of BPP Business School; Dean of the Business School at Bournemouth University and Deputy Dean at the Cass Business School (now Bayes). Professor Brady also served in the Royal Navy for 16 years including appointments in the joint HQ intelligence cells during the first Gulf War and the Balkans crises.

Tony Westbrook is a consultant surgeon and the chair of Enigma Wellness, an organisation dedicated to improving mental wellbeing services in the NHS, private medicine, Military and Charity sectors. Enigma has collaborated with MQ Mental Health Research, one of the UK's leading mental health charities.