Sophie Hinchliffe - better known as Mrs. Hinch - is an Instagram sensation renowned for her cleaning tips and hacks, and has sparked a love of cleaning - AKA Hinching - in millions. She began posting about her cleaning routines on her hugely popular Instagram account, which now boasts 4.1 million followers and counting. Her books have now sold over 1.5 million copies combined. She lives in Essex with her husband Jamie, their sons Ronnie and Lennie, and their cocker spaniel, Henry.