Julia Shalet is a award winning author, successful innovator, product leader, qualitative researcher, project director, trainer, university tutor and event creator with a ton of experience from a broad range of sectors, types of organisations and ventures. For the past 25 years she has worked with start-ups, the self-employed, small and medium organisations, corporates and the third sector. She has managed high-value product portfolios and brought many successful new propositions to market using the techniques described in this book.

Some of these successes have attracted national TV, radio and newspaper coverage from BBC Inside Out, the Guardian, the Observer, the Independent, Harper's Bazaar and BBC Radio 4.

She has helped hundreds of people from all walks of life focus their time, energy and money where they have the best chance of success. Through each of these Interactions, she has been able to further develop, test and refine her hands-on approach, tools, templates, techniques and tips to help them address common challenges and avoid common pitfalls. All of these are nestled within The Really Good Idea Test.(R) Axiom Business Book Award Winner 2021